Who is Houdini?
Who is Houdini?
Be good. Play hard. Push boundaries. Have fun.

This is the motto of sportswear maker Houdini, a company that is challenging their industry and pushing forward. They achieve more sound and meaningful methods of production and consumption by growing quality. “The world doesn’t need more products with short lifetimes that get thrown away,” says Houdini CEO Eva Karlsson.

Instead, Houdini goes the extra mile to find the best fabrics on the market, and with their Polartec Power Houdi they have invented one of the most durable and classic outdoor garments ever produced. The Power Houdi has a timeless design and outstanding endurance which allows active users to wear for years and years to come… and it looks and feels damn good too. And if it does come to need repair, as can happen when leading an adventurous lifestyle, they’ll provide that service free of charge.