The change is everywhere
The change is everywhere
You can see in many of the students’ eyes that they are curious of something new and more meaningful as they move into the final stretch of their education. They challenge the way businesses are run today and demand a stronger sense of responsibility.

At our most recent visit and talk at Stockholm School of Economics (SSE) we got another glimpse into - and proof of - the changing world of business. We held a session on conscious business with 60 top students from all over the world* and there is no doubt that the level of consciousness among students and professors, and the sustainability focus of these programs have reached a completely different level than just 5 or 10 years ago. You can see in many of the students’ eyes that they are curious of something new and more meaningful as they move into the final stretch of their education. They challenge the way businesses are run today and demand a stronger sense of responsibility. When we ask them how we can spur the shift towards a more conscious business world (where companies are directed from a sense of higher purpose that gets fully integrated in the business model and drives the quest for sound profitable growth), the student burst into a plethora of creative yet sober ideas.

Conversations and co-creation around meaningful business will undoubtedly remain a key ingredient for the leading players, both in the corporate world and among business schools. In fact, by the fall of 2016, Stockholm School of Economics will, thanks to the efforts and investments made by MISUM, have a clearly articulated and/or integrated sustainability element for all of their 13 programs. A conscious inspiring move by SSE. Many business schools, other institutions and companies are bound to follow suit.

Altogether, we can create and embrace this new paradigm where organizations are first and foremost a force for good, and whose purpose and profit powerfully ignite each other. Who wouldn’t want work for, invest in, or buy from such a company or study at such an institution?

* The international masters program CEMS is run by Stockholm School of Economics in cooperation with 29 other business schools on five continents. It is ranked as the 4th best program of its kind in the world. We guest lectured in the mandatory course called ‘Global Management Practice’ which takes the students through a journey of learning the leading theories, practicing leadership, exploring their personal driving forces, as well as and imagining the future of management. The course includes case work together with leading companies and field visits to contemporary museums and art galleries to stimulate a growing understanding and consciousness of the multifaceted perspectives and global challenges we are faced with.